Deep Dive into SEO Implementation [INFOGRAPHIC]

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WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.

Visit wittycookie.com to get started.

 

What Is SEO?

Need the skinny on SEO

Google displays sites it believes are authoritative and relevant. They measure relevance by analyzing page content, the words you and I read, and they measure authority (mostly) based on the number and quality of other pages linking to the pages they show, links are like votes.

How Do I Make My Site Appear in Search Results?

So how do you make your site the kind of site the search engines will show in search results? Simple: Great Content + Quality Links = Search Engine Success! Check out this SEO Explained in Pictures page for a quick, simple overview. If you do nothing else today click that link it’s guaranteed to help you understand SEO.

How Does Google Decide Where to Rank Pages?

Google promotes pages it thinks are authority pages to the top of it’s rankings. It’s your job – or ours if you hire us to do your SEO – to create authority pages. In simple terms this involves writing content and building links.

So in simple terms SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to page 1…..

A Simple 1-2-3 Guide to Getting Better Search Results

  1. Write content that uses words and phrases used by people who search for your product
  2. Build links to your pages to show they are important
  3. Keep doing it!

Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that if there was ever an industry that was little understood by ‘outsiders’ it’s SEO.

Ask some SEO companies about SEO and they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies what is SEO and two hours later you’ll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!

Links Seem To Be Important, How Do I Get Them?

Correct, links are important but don’t confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to your page will have a much bigger impact on how your page ranks than a 1000 low value links as sold by lots of SEO companies. In fact, if an SEO company offers you a set number of links for a set price run a mile, they’re spammers!!

Instead seek out great links from other great sites, so long as you’ve got something worth linking to because great sites don’t link to poor ones, why would they?

In Summary

Create a great site, provide something people need and are looking for and share your site with other great sites and you’ll quickly start to see your website traffic increase. If you need some help doing this, consider giving us a call at 1 888 936 3653.

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WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.

Visit wittycookie.com to get started.

How to Decode Website Metrics to Pump Up Online Marketing

Internet Marketing

To understand how your online marketing efforts are performing and how you can improve them, you’ll need to regularly track and analyze the metrics from those campaigns. These metrics highlight the areas on your website, blog or in your online marketing program where you’re doing well, what needs additional tweaking and processes that need to be scrapped.

Understanding metrics can help enable you to identify big problems such as poor timing, inconsistent search phrases, incorrect prospect definitions and flawed audiences. Most importantly, it can help avoid wasting time and money due to poorly-executed websites or marketing campaigns.

The tricky part is knowing the different types of metrics and how they affect your business. Here, I’ve assembled a glossary of terms you’ll need to know to successfully track, analyze and improve your online and email marketing campaigns.

Google AdWords Metrics
If you are using Google AdWords — which offers pay-per-click advertising and site-targeted advertising for text, banner, and rich-media ads — then you should get familiar with the following terms:

  • Click thru rate (CTR). This is the percentage of people who clicked on your advertisement. For example, a 5 percent CTR means five out of every 100 people who saw a particular ad clicked on it. An average CTR for e-commerce sites is 1 percent to 3 percent.
  • Average position. This tells you the placement of your ad in search results. Most retailers find positions three through five have the best results.
  • Impression share. Want to know how many times your ad displays per number of searches made on a particular search phrase? Then this is the metric you’ll want to check. For instance, if your impression share was 50 percent, that would tell you that your ad was displayed half the time. A strong impression share generally is about 80 percent.
  • Bounce rate. This tells you the percentage of people who clicked on your ad and went to your landing page, but did not visit a second page. A bounce rate of 30 percent means three out of 10 people clicked on your ad and left after visiting your landing page. The lower your bounce rate the better, but a good rate is 40 percent.
  • Conversion rate. This tells you the rate at which visitors are converted into buyers. Typically, 1.25 percent is the low end for e-commerce sites.

Email Metrics
For email campaigns, many of the metric names are different but track some of the same things. It’s useful to uncover what your industry’s standard numbers are so that you can compare your own success rate. The terms you’ll need to know include:

  • Opens. This tells you how many recipients opened your email.
  • Clicks. Check this to know how many recipients clicked on your offers.
  • Bounces. An email usually gets “bounced” when it’s sent to an incorrect email address. If you’re receiving a high number of bounces then you’ll to verify the emails on your list.
  • Non responders. This tells you who did not open your email.
  • Forwards. This notifies you of how many people passed your email along to someone else.

Website and Blog Metrics
You can also track visitor activity on a website, blog or landing page. Google Analytics supplies much of this information at no cost. Some of the metrics it follows are:

  • Total visits. This is the number of first-time and return visitors to your site. “Unique visits” tracks the number of first-time visitors and “return visits” refers to the number of visitors who return to your site.
  • Leads. The number of prospects who filled out a form or downloaded an offer.
  • Popular pages. Want to know which pages are resonating best with your visitors? This tells you which ones get the most visits.
  • Search engine key phrases. These are the top phrases people used to reach your site or landing page.
  • Geographic locations. This tracks the parts of the country and world your visitors are from.
  • Referring websites. This refers to other websites — other than search engines — that referred people to your site.
  • Page rank. A criteria created by Google and one of the determining factors of a web page’s strength in search.
  • Number of inbound links. These are links from other sites that point to your site or specific pages.

Deciding which of these metrics you wish to analyze will depend on the campaign you are undertaking. Once you determine your methods and metrics, download a sample metrics report and begin analyzing them monthly. This can help you identify how your efforts are improving and where additional effort might be needed.

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WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.

Visit wittycookie.com to get started.

7 Small Business SEO Tips

website-8-traffic-sources

Every year SEO gets more complicated as Google rolls out updates and changes the rules. This is especially frustrating for small business owners who don’t have the time or resources to stay current in, what they believe to be, an esoteric and confusing industry.

Here are seven small business SEO tips to help earn more business through traditional organic search rankings.

1. Onsite SEO is Necessary But Not Sufficient

Yes, optimizing title tags, site structure (keep it flat) and load-speed are important. Many experiments have shown these elements are in the Google algorithm.

Don’t obsess. Hire someone to run an assessment and tune up the site; then move-on. Far too many small businesses get stuck at the starting line.

2. Website Content & Experience Are Critical

We have all read that “content is king,” but what does that really mean?

Your website must have engaging content for the end-user. The importance of this can’t be overstated. It will impact time-on-site, conversion and SEO (engaging content is more likely to be shared and linked to).

It is also critical because it orients the small business webmaster towards offering something of value. Thin content leaves a bad footprint, both onsite and offsite.

3. Use Content Marketing to Earn Backlinks

Most small business owners are savvy enough to know that 70 percent of their search engine rankings are the result of backlinks. Being a pragmatic bunch, they then ask “where can I buy some?”

Don’t buy backlinks – it also leaves a bad footprint.

Small business marketers need to earn links, and content marketing is extremely effective for gaining earned links. The trick is in the trade. Something of value must be offered.

Quality content containing humor, information, controversy, politics or training usually brings backlinks – and is definitely considered acceptable SEO.

4. Know Your Backlink Profile

There has been healthy debate recently about the changing role of anchor text in the Google algorithm. Even if the importance is fading, it is clearly still a factor.

Small businesses should know their backlink profiles. A lack of branded anchors and brand mentions is a clear signal of manipulation, and therefore a rank killer.

Healthy businesses market their brands through press releases and are discussed in forums by name. This all leaves a good footprint.

Co-citation is also a sign of a natural backlink profile. Strong companies are mentioned in the same paragraph as other strong brands.

Articles with a single anchored link to a website with low domain authority sticks out like a sore thumb. Google can spot these insubstantial articles and weighs the links accordingly, or worse.

5. Create Buzz Through Community Building

While the term link bait is perhaps overused, it is considered an acceptable activity by Google. This is because the activity is aimed toward creating a positive end-user experience.

Without a community element, link baiting is hard to distinguish from content marketing. Developing a community (best if done onsite) is perhaps the best link bait of all because the community starts to develop the content in ways no SEO consultant could ever think of.

This is truly organic, extremely natural, and helps SEO.

6. Quality Over Quantity

It is tempting to fall for the email solicitations for large quantities of inexpensive links. But we all know where that got JCPenney.

The SEO industry isn’t like the automobile industry, where automation is praised as a gain in efficiency. Automation in SEO is bad because Google says it is. They believe it results in a poorer end-user experience, an argument that has merit.

Small businesses may not like this rule, but they do need to respect it if they want to see increases in rankings.

7. Review the SEO Reports

Small business owners are busy, but that is no excuse for not knowing what the SEO consultant is doing. It’s important to digest the monthly reports for a couple of reasons:

  • The results should be moving in the right direction. Don’t expect miracles, just monthly progress.
  • The monthly reports should demonstrate that the SEO team is executing with a disciplined process. Small business should not foot the bill for experiments. There is enough risk facing small business owners already.

Conclusions

Google is a computer, largely, and needs to be thought of as such. The major elements in the algorithm are fairly well understood.

While it’s true that updates are frequent and the rules of the game do shift, the major elements of onsite SEO and backlinks have been the fuel for better rankings for years. Follow these seven small business SEO tips to earn better rankings and build a community around your brand. And ignore the rest as noise.

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WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.

Visit wittycookie.com to get started.