Top 7 Web Design Mistakes Small Businesses Make

Web Design Mistakes

As a small business, your website is a vital piece of your marketing and branding efforts. Visitors are coming to your website for a specific reason, and you want to ensure that you answer their questions and use your website to sell your product or service.

If you get your website designed wrong, you can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well designed, properly functioning website.

Grow your bottom line by avoiding many of these common mistakes among business owners:

1. Putting urgency over understanding your target market.

Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.

For instance, if your target market is older, perhaps the font size should be larger. Or if your product is geared towards a younger demographic, then you need to think about catering your site to be smartphone compatible.

You’re going to have to determine where should your users go once they get to your site? That question is easily answered if you know your market.

2. Design is too busy or flashy.

My company, Ciplex, is a web design and development company, and we know that in order to be successful on the Internet you need to focus on marketing your website — not a flashy design. Your design should not just be focused on bringing users there, but also getting them to the right place once they reach your homepage.

Plus, flashy websites don’t look good on mobile phones or tablets, and a large majority of Internet users now visit websites from these wireless devices.

Remember: when a visitor comes to your website, they probably already know what they want out of it. If within three seconds they can’t figure out what to do next, you might need to go back to the drawing board.

3. No clear call to action.

What do you want users to do once they’ve found your website? Do you want them to buy your product, contact you, or subscribe to your business e-newsletter? You need to tell visitors what the next step is and when (ideally, now!). Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.

4. Paying too little or too much.

You don’t know how many times people come to my company after they’ve hired a cheap designer, let them make business decisions that are poor, and ended up with a horrible product. At the same time, companies get distracted by expensive agencies that work with big brands, and don’t realize these agencies might not be able to help a small business that’s ROI focused. Simply put: don’t blow your budget on your website, but do your research to ensure you’re receiving a quality product.

5. Stale, out-of-date content.

Customers expect your website to contain the latest information about your products, services, and company. When it doesn’t have this, they may assume you’re not in business any longer, or simply aren’t innovative and ahead of the competition. Your content must address the needs of your customers (or potential customers) and be updated as things change. If you have a blog, updating it at least once a week — if not more — can help you drive visitors to your website and keep search engines happy.

Additionally, avoid putting links to your Facebook or Twitter pages if you only have a small following. People may think your business is too small and end up not hiring you.

6. Trying to target everyone.

This goes back to knowing your target market; your website will be a mess if you try to accommodate every kind of visitor you might end up getting. It’s best to figure out your most frequent users and focus on creating the best possible experience for them. If you try to please the masses you’ll likely end up not pleasing anyone.

7. Taking the DIY route.

Your website is often your customers’ first experience with your brand. If you don’t have design experience, do you really think you can do it justice? Remember first impressions are everything. Don’t allow your customer to make assumptions about your business because of a poorly designed website.

What do you think? What web design mistakes really drive you crazy?

– – –

WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.

Visit wittycookie.com to get started.

Advertisements

8 Tips on How to Find a Good Web Design Company

An  effective web site will attract customers to your business, generates sales leads and close sales – multiplying your profits along the way. Professional web site design firms must combine unique and innovative design with state-of the-art technology and support to make a powerful website package that produces results.

Before hiring a web designer, think about the following 10 tips so your website will get results:

  1. Web Site Design Fees Should Be Linked To Results
    Effective web design companies often offer flat fees, hourly billing, or fixed subscriptions for software design and installation. It’s never advisable to type in into open-ended billing relationships with Web site designers until the maintenance phase associated with the project.
  2. Smart Web Designers and Developers Make Billing Easy
    An experienced web-design company makes payment easy for the client, and accepts payment through checks and major credit cards. Turn the other way if a company takes cash.
  3. A Web Design Company Shares Its Work
    Professional design companies encourage their designers to stay in portfolios representing their full capacity work, client information and testimonials. You possibly can request portfolios to assess the potency of the business enterprise s internet page design solutions.
  4. Flexible Website Designers Use Time Saving Technology
    Quality web design teams support the employment of inexpensive and time saving technology. This consists of open source publishing and e-commerce tools like WordPress for handling Weblogs and corporate information pages, osCommerce for online shopping features and Zope for building customized content management and customer interaction tools. These power tools enable businesses to achieve professional standards while saving time and money.
  5. Efficient Web Site Design Professionals Blend Stock and Scratch sources
    Efficient website designers always maintain a set of stock templates and images to speed up work. When designing a website for getting a client, they select an appropriate stock template and customize it from the beginning in order to meet client-specific requirements and be sure uniqueness and freshness in design.
  6. The Best Quality Web Developers Understand Standards and Accessibility
    The designed website should go along with both web standards like standards for interface design and browser accessibility, and state and federal guidelines along the lines of providing accessibility features for a particular visually impaired and the ones suffering along with other medical insufficiencies. Experienced Web designers might also want to ensure SEO optimization of the web page and get away from it from become inaccessible and unusable.
  7. A Good Internet Page Design Company Gets Honest about Rates and Turnaround Time
    Even the very best efficient Web site designers can combine only two of three of the features (Top of the range, speed and low cost) when coming up with your web-site. Professional internet page design teams will give you accurate estimates about their rates, speed and turnaround time. Firms that happen to be higher in price often have smaller waiting lists. If the required time is on the market, you can obtain a top of the line website with just one lower cost. Go with a Internet page design firm that meets your business needs.
  8. Effective Web Site Designers communicate well
    Experienced web-designers support multiple modes of communication for interacting with their clients. Phone, email and skype are all common methods but they may also have a helpdesk system or even live chat. In accordance with your requirements, you need the communication method you wish best.Paying attention to Results sets Premier Website Design Professionals Apart

Effective Web site designers go along with their above-mentioned practices. Even more important, they make clients feel at ease about wading into unfamiliar waters. Definitely the right Internet page design firm can enable your online business to avoid wasting hard earned money and valuable time.

– – –

WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.