The Importance of Updating Your Website

Creating a website is a great accomplishment, and often the start of lucrative businesses or exciting opportunities. However, the work isn’t finished once the website is completed. Website maintenance is important to be sure your visitors are getting the very best information, that maneuvering through the website is easy, and that you’re converting more visitors into customers.

Updated Content

It’s important that the content on your website is always updated, so that individuals receive the latest news and information. You can avoid having to update content regularly if the content is “green” or relevant at all times. To ensure that your content is green, avoid references to current events or anything else that might date the content. If new products or updates are released, be sure that the information is added to the content on your website.

Navigation

If a new product or service is added to your website, it’s important to ensure that the navigation is easy. If a new page is added, it should be available from the home page, and it should be easy to move from that product page back to the home page, and throughout the rest of the website. Visitors can get frustrated easily if it’s not easy to get from page to page on your website, and this could result in lost customers.

Backing Up Your Website

Another important part of website maintenance is backing up your website. Sometimes, technology fails, and the last thing you want is to lose all of your website’s information and formatting. This is especially true if you’re updating frequently, or having other professionals work on your website content, design or other aspects. It should be backed up frequently, so if something does happen, you still have access to your website files. Backing up your website at least once a month is a great idea.

Links

Another thing you’ll want to do is make sure that all of your links are working. If customers attempt to click on links that aren’t working or that take them to an error page, they may easily become frustrated. This can result in the loss of potential customers as well as a decreased number of conversions. There are link checker tools that you can use, so it’s relatively easy to make sure each link on your website is working.

Platform Updates

If your website is created with a platform like WordPress or something similar, it’s important that you regularly update the platform. There are usually updates fairly regularly with these services, and those updates make the website run more smoothly and operate more efficiently. Most offer alerts when updates are available, so keep your eye on that and update when updates are available.

Website maintenance is about more than just adding new content. It’s important that the website runs smoothly and is user-friendly for those who visit. This can go a long way toward increasing conversions and in turn, increasing sales and profits.

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WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.

Visit wittycookie.com to get started.

3 Reasons Why Your Website Needs a Video

Every company wants to engage and grab the attention of their viewers, but how can you do that?

Almost every site you go on, visiters are bombarded with something. Whether its  fancy text, a ton of text or even graphics everywhere.

Keep your site simple, don’t let your visitors lose site as to why they came to your website in the first place. One of the top reasons why bounce rates are so high is because visitors are overwhelmed with the amount of information being placed in front of them.

A great way to introduce your company and brand to your viewers, upon visiting your site is with an introductory video. According to The Deep End, “a website has ten seconds to capture a visitor’s attention before losing them forever“. A video is just the thing you need to keep them engaged and on your site.

3 Benefits of an Introductory Video

Your homepage leaves an impression on your visitors, so what do you want that impression to be? It should be amazing, make them want to keep coming back. Just remember to keep your video between 1-2 minutes, no one is going to want to watch an hour video.

 Why video is valuable:

  • Improved user engagement
  • Brand awareness
  • Search engine optimization

The impact of videos can be seen, especially since your visitors attention span has decreased from 12 seconds to 8 seconds. With the right script, you can maintain the attention of your visitors after those 8 seconds.

Informational

There is so much information on your site, with an introductory video, it’s an easy and interesting way to provide your target audience and visitors with an understanding of what the company does without them having to read through a bunch of text. Still not sure if you should add a video to your homepage? tmg Custom Media, says that “60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information”.

You can provide information with your homepage video by:

  • Summarizing who the company is
  • Explaining your product or service
  • Explain your terminology

Engage and Connect with Viewers

The main objective of your introductory video is to get your visitors to engage and connect. The best way to do that is by telling them what its like to work with you and the members of your company. And a great way to show people what its like to work with you is through your personality. All that text on your website makes conveying the personality of your company limited. Whereas videos give you an opportunity to show viewers exactly how you look, sound and act. What a great way to project your core values. Visitors and other companies want to know, are you young and fun? Bold and assertive? You can answer their questions about your personality and the culture of your company through your introductory video. Another benefit of using video, is being able to  reach out to your visitors in a more personal manner, really let them get to know you.

Now that you’ve told them about your company and they understand your culture, you can further engage and connect with each visitor by showcasing people using your product or service.

 User engagement is achieved through:

  • Perception
  • Appraisal of meaning
  • Evaluation of meaning
  • Emotional response

Give them Direction

Do your visitors know what to do next after landing on your homepage? Sometimes they have no idea where to even start. With your video you can provide each visitor with some sense of direction. You may have talked about something that interested them. This especially comes in handy when showing people using your product or when mentioning how your service can bring them results. They will want to learn more about that product or service.

Something interesting and different that some companies have implemented into their introductory video is lead capture forms. Everyone wants to generate more leads, some companies actually ask you to enter your email to continue watching a video. According to Unbounce.com,  ”Approximately 30% of page visitors watch your introductory video and 50% of those viewers watch the video in its entirety“. Another added benefit of adding a video is that sites that actually had an introductory video on their homepage saw a 10% increase in their conversion rates.

With your video encourage visitors to:

  • Visit other parts of your site
  • Share your video through social media
  • Act on some next steps that were mentioned in the video

If you still need some convincing, check out these six brands that created amazing introductory videos that will  grab your attention and reel you in.

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WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.

Visit wittycookie.com to get started.

Top 7 Web Design Mistakes Small Businesses Make

Web Design Mistakes

As a small business, your website is a vital piece of your marketing and branding efforts. Visitors are coming to your website for a specific reason, and you want to ensure that you answer their questions and use your website to sell your product or service.

If you get your website designed wrong, you can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well designed, properly functioning website.

Grow your bottom line by avoiding many of these common mistakes among business owners:

1. Putting urgency over understanding your target market.

Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.

For instance, if your target market is older, perhaps the font size should be larger. Or if your product is geared towards a younger demographic, then you need to think about catering your site to be smartphone compatible.

You’re going to have to determine where should your users go once they get to your site? That question is easily answered if you know your market.

2. Design is too busy or flashy.

My company, Ciplex, is a web design and development company, and we know that in order to be successful on the Internet you need to focus on marketing your website — not a flashy design. Your design should not just be focused on bringing users there, but also getting them to the right place once they reach your homepage.

Plus, flashy websites don’t look good on mobile phones or tablets, and a large majority of Internet users now visit websites from these wireless devices.

Remember: when a visitor comes to your website, they probably already know what they want out of it. If within three seconds they can’t figure out what to do next, you might need to go back to the drawing board.

3. No clear call to action.

What do you want users to do once they’ve found your website? Do you want them to buy your product, contact you, or subscribe to your business e-newsletter? You need to tell visitors what the next step is and when (ideally, now!). Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.

4. Paying too little or too much.

You don’t know how many times people come to my company after they’ve hired a cheap designer, let them make business decisions that are poor, and ended up with a horrible product. At the same time, companies get distracted by expensive agencies that work with big brands, and don’t realize these agencies might not be able to help a small business that’s ROI focused. Simply put: don’t blow your budget on your website, but do your research to ensure you’re receiving a quality product.

5. Stale, out-of-date content.

Customers expect your website to contain the latest information about your products, services, and company. When it doesn’t have this, they may assume you’re not in business any longer, or simply aren’t innovative and ahead of the competition. Your content must address the needs of your customers (or potential customers) and be updated as things change. If you have a blog, updating it at least once a week — if not more — can help you drive visitors to your website and keep search engines happy.

Additionally, avoid putting links to your Facebook or Twitter pages if you only have a small following. People may think your business is too small and end up not hiring you.

6. Trying to target everyone.

This goes back to knowing your target market; your website will be a mess if you try to accommodate every kind of visitor you might end up getting. It’s best to figure out your most frequent users and focus on creating the best possible experience for them. If you try to please the masses you’ll likely end up not pleasing anyone.

7. Taking the DIY route.

Your website is often your customers’ first experience with your brand. If you don’t have design experience, do you really think you can do it justice? Remember first impressions are everything. Don’t allow your customer to make assumptions about your business because of a poorly designed website.

What do you think? What web design mistakes really drive you crazy?

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WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.

Visit wittycookie.com to get started.

What Is SEO?

Need the skinny on SEO

Google displays sites it believes are authoritative and relevant. They measure relevance by analyzing page content, the words you and I read, and they measure authority (mostly) based on the number and quality of other pages linking to the pages they show, links are like votes.

How Do I Make My Site Appear in Search Results?

So how do you make your site the kind of site the search engines will show in search results? Simple: Great Content + Quality Links = Search Engine Success! Check out this SEO Explained in Pictures page for a quick, simple overview. If you do nothing else today click that link it’s guaranteed to help you understand SEO.

How Does Google Decide Where to Rank Pages?

Google promotes pages it thinks are authority pages to the top of it’s rankings. It’s your job – or ours if you hire us to do your SEO – to create authority pages. In simple terms this involves writing content and building links.

So in simple terms SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to page 1…..

A Simple 1-2-3 Guide to Getting Better Search Results

  1. Write content that uses words and phrases used by people who search for your product
  2. Build links to your pages to show they are important
  3. Keep doing it!

Search Engine Optimization or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that if there was ever an industry that was little understood by ‘outsiders’ it’s SEO.

Ask some SEO companies about SEO and they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies what is SEO and two hours later you’ll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!

Links Seem To Be Important, How Do I Get Them?

Correct, links are important but don’t confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to your page will have a much bigger impact on how your page ranks than a 1000 low value links as sold by lots of SEO companies. In fact, if an SEO company offers you a set number of links for a set price run a mile, they’re spammers!!

Instead seek out great links from other great sites, so long as you’ve got something worth linking to because great sites don’t link to poor ones, why would they?

In Summary

Create a great site, provide something people need and are looking for and share your site with other great sites and you’ll quickly start to see your website traffic increase. If you need some help doing this, consider giving us a call at 1 888 936 3653.

– – –

WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.

Visit wittycookie.com to get started.

10 Inexpensive Ways to Advertise Your Small Business

Banner ads and print ads can be expensive. And they are not necessarily the best way to advertise your small or mid-size business. So to find how to get the greatest return on your advertising investment, Small Business Computing surveyed small business owners. Below are 10 of their top suggestions for how to advertise on a budget.

1. Invest in Google AdWords

“AdWords and PPC [pay-per-click] can give you crazy amounts of traffic if you are tight with your campaign and run niche ad groups,” explained Andrew Riker an SEO specialist at WordStream. “Focused, long-tail keywords that are specific to your industry will cause the highest possible click-through rate and in-turn conversions.”

Riker adds that you don’t have to spend a lot of money to get a lot of traffic.  “A small daily budget — $10-$20/day — can provide you with a large amount of traffic and in turn qualified leads, as long as the ad is relevant,” he said.

2. Try Facebook Ads

“We tried print ads and banner ads, but for our money Facebook ads provide us with the most focused consumers,” explained Chris Knollmeyer, Web manager for Carolina Rustica. “Being able to target specific demographics lets us pinpoint people we have not reached yet and provides us with a platform to reach out to them. This kind of targeting allows us to minimize extemporaneous clicks from consumers [who are] just browsing or searching for information and gets us the most for our money.”

“Facebook ads have definitely been the most successful overall,” concurred Megan LaBant Abrahamsen, the owner of Blue Star Bazaar. “I can set a small budget (less than $10 per day) and target specific customers – [by] age, gender, education and interests similar to my product categories.”

Even if people don’t immediately make a purchase because of the Facebook ad, many of them wind up “liking” her business, she said, which lets Blue Star Bazaar create a database of potential customers.

3. Look into StumbleUpon Paid Discovery

“One of the best ways to advertise and get traffic to your website is by using StumbleUpon ads [StumbleUpon Paid Discovery],” noted Chris Wise, the online marketing director at CustomerRave. “They cost as little as $0.05 a click, so for $5 you can get 100 unique visitors to your site. While the bounce rate is more often than not higher when using these ads, it’s a great way to advertise contests, giveaways and big promotions,” he said.

And if the content you are promoting proves to be popular and receives a lot of “likes,” you will start receiving free traffic from Stumbles, which can go on for months, even after you have stopped advertising.

4. Get Published Online

Another great way to advertise your business is to “submit articles on topics your customers may be interested in to reputable websites, such as Ezinearticles.comArticlesbase.com or TheFreeLibrary.com,” said Matthew Kostanecki, a marketing specialist at Archon Systems.

“In exchange for the content, they allow you to include a couple of back links to your website. Not only does this provide you with potential traffic and leads to your business, it also helps establish you as an expert in your related field,” said Kostanecki.  Can’t come up with a subject to write about? He suggests asking your customers about their biggest pains and problems.

5. Donate Products or Volunteer Services to a Worthy Cause

“I got the equivalent of $1,000 in advertising by building the website for the Rhode Island Rally for Recovery,” explained Benjamin John Coleman, founder of The Origami Bonsai Company. And his investment of time really paid off — resulting in $5,000 in new business. That’s because when other vendors who participated in the Rally saw what a great job his company did building and maintaining the Rally website, they hired Coleman to help them with their websites.

6. Cultivate Bloggers

“Find influential bloggers in your industry and ask them to review your product or service,” suggested Daniel Weaver, the president and owner of Daniel’sPromise. “Many will be happy to do so if you give them free product for them to use.”

That’s what Juppy, the maker of the Juppy Baby Walker, did. “When we started out, our company we didn’t have a lot of cash on hand to spend on advertising,” explained Mayra Sotelo, the COO for Juppy. “So we decided to seek out mom bloggers who would review The Juppy Baby Walker. This worked out great for us…because there is no better [endorsement of] our baby walker that fits in a purse than by a real mom who loves our product.”

And if you can’t find a blogger who will review and write about your product for free, there are also bloggers “who will write about your site/product/company in exchange for a fee,” noted Mike Scanlin, CEO of Born To Sell. And even with a fee, that kind of endorsement is typically more effective and less expensive than a banner ad.

7. Claim Local Listings on Google Places, Yahoo Local and Bing Local

“You’d be amazed at how many small businesses forget to sign up for services like Google Places, Yahoo Local, and Bing Local even though it’s free!” explained Mandy Boyle, the SEO manager for Solid Cactus. “Claim your local listing, fill out the information and take advantage of people searching for businesses in your area,” she advised.

8. Use Community Sites and Local Directories

“Community-based online networks [such as Thumbtack and Quentin’s Friends] are a great way to cost-effectively get the word out about your business to a more targeted group,” explained Dana Leavy, CEO ofAspyre Solutions.

Leavy uses a site called Quentin’s Friends, an invitation-only network where members can post recommendations and offers for their products and services for a very small fee ($15). “The service is location-specific, so my ad is going out to thousands of people who are specifically in my geographic area, New York,” she said. And Leavy’s return on investment has been an impressive 6,500 percent.

9. Link Up with LinkedIn Ads

If you own a B2B company, a good way to reach your target audience is through LinkedIn advertising, “We are a small business and our target market is small business users,” explained Damian Raffele, vice president, marketing, AnyMeeting.

LinkedIn Ads has worked well for the company, because it allows them to target a specific audience by geography, demographics, job title or LinkedIn Group. “Being able to target users who belong to specific LinkedIn Groups… allows us to design ad copy that is tailored for them, which has resulted in great conversion rates, providing us with a great ROI on our marketing spend.”

10. Distribute Flyers

“If you have a small business that focuses on a particular area, flyers are a great way to advertise,” said Nathan Letourneau, co-founder of CampusBooks4Less. And they needn’t be expensive. Chances are you have someone in your company, or a friend or family member, who can help you design the flyer inexpensively (or for free) – and you can print the flyer in house or find an inexpensive printer.

As for distribution, “hire some high school or college students and have them put the flyers on parked cars, attach them to house entry doors and distribute them inside area businesses (to employees and on any bulletin boards, if allowed) and apartment complexes,” he advised. “We saw huge increases in traffic after having students distribute flyers on parked cars in our target areas.”

While not every method will work for every business, each advertising strategy is inexpensive enough that you should be able try a few to find out what works for you. Also, many of the sites mentioned, such as Google AdWords and Facebook, periodically offer advertising credits or discounts, which small business owners should use to their advantage.

– – –

WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.

Visit wittycookie.com to get started.

Choosing a Designer: How to Review Portfolios

It’s easy to spot a beautiful portfolio. Designers know that looks sell, and many people sell themselves that way. Of course, the ability to make something that looks good matters, especially for visual designers. But the challenge is that great images say nothing about what it will be like to work with someone, or whether they’ll be consistently able to produce good work.

Hiring a designer is a challenge. As a founder without firsthand design experience, it’s hard to know what skills to value and how to judge a candidate. You likely have experience reading résumés and interviewing candidates, but how should you judge a design portfolio?

It’s possible to look past the pretty imagery — you just need to balance first impressions with a bit of rigor and analysis. A portfolio isn’t a collection of pictures. (Writers have entire portfolios without a single image.) A portfolio is just a collection of past work. And it’s a great complement to a résumé because it shows you the actual work instead of just listing responsibilities and top-line accomplishments.

Actually, start with the résumé

Before I look at the portfolio, I usually look at the résumé to establish some baseline expectations:

  • How many years of experience do they have?
  • Any formal design education?
  • Any companies or agencies I’d recognize?
  • How are they positioning themselves? (Interaction designer, visual designer, etc.)
  • Any job titles or responsibilities that seem overstated?

Based on the résumé, I’ll look at the portfolio to challenge possible biases, look for clues to questions I now have, and get a more nuanced picture of what type of designer this person might be.

Then I dive in. After seeing a couple hundred portfolios, there’s a set of questions I ask myself. Some are about the portfolio generally, and the rest are about the work.

Look at the portfolio design itself

Did they treat this like a design problem? Too often, designers don’t think about their portfolio as the solution to a design problem. Let’s phrase it as one: create an experience giving the person screening you enough insight into your unique set of experience, skills, and approaches that he or she feels reasonably confident that interviewing you won’t be a waste of time.

Did they build it themselves? Yeah, building it yourself gets you more credibility, but only if it’s well-designed. An interaction designer might suffer here by putting their lackluster visual chops to work, though there’s more room for building thoughtful interactions. Portfolio sites — CargoCollective, Behance, any number of WordPress templates — tend to only emphasize images, and even a visual designer should have a good story to tell.

What’s the navigation like? If it’s custom, are they communicating that they understand the nuances of portfolio browsing? Whenever I drill down on one piece, I look to see if I can move to another piece directly, and whether they’re placing that navigation in a thoughtful location, such as the end of a long page. If you’re using modal lightboxes, have you tried to make the image bigger and the navigation better than the defaults? If they’re grouping work, is it by theme, by job, or arbitrary?

Look at each piece of work

Did they communicate their understanding of the problem they were solving? Very few people do this, and it sucks. It sends the message that they were either lazy, not user-centered (where the “user” is the person looking at the portfolio), or that they value the wrong things about design: making pretty things and not solving problems through clear communication.

Did they understand if and why their solution was successful?Success can be defined a number of ways: meeting the goals originally laid out, improving on a key metric, recognition by the press or users, etc. Can they be self-critical and assess the outcome of their work? Can they communicate what makes something effective?

What was their contribution as part of a bigger team? This is especially tough if it’s a bigger project where other designers played a similar role. It’s great to know how much collaborative work someone has done, and it’s even better to know that a person can gracefully share credit with their peers.

Generalize: What kind of designer is this?

There are a few portfolio stereotypes I tend to see. Does the design candidate fit into one of these categories? Which category best fits your company’s need?

Visual/UI designer: Likely the lowest word-to-pixel ratio of any designer, and the greatest use (and misuse) of trendy type, color, and visual effects. They can make your homepage hum and your buttons sparkle, but can they create a consistent and comprehensive brand and visual system?

New grad: The portfolio is heavy on student projects. Most often it’s an HCI Masters student, or possibly an industrial or graphic design undergrad. How much work in your domain have they actually done? Can you discern their contribution to group projects? If they have an HCI background, they may have better research skills than actual design chops.

Web designer: Comes off as a real all-arounder. They’ve most often worked at agencies or freelanced. Mentions their front-end skills and visual design skills, but might be bluffing on their UX chops. Have they tackled more challenging, stateful, and conditional interactions, or have they just built content sites?

Experienced UX designer: They’ll throw out big product or company names you recognize, and you may see inflated job titles. Hopefully they’ve tackled longer projects and more challenging feature sets. However, if they’ve been at big companies, they may have moved much more slowly. Either way, set your standards high, but be hopeful.

Making the decision: Should I interview this design candidate?

Think hard about what a designer is communicating — deliberately or not — based on what they’re showing you. What are they saying and how are they saying it? Their focus and delivery tells you a ton about what they value. Will that align with — or be a complement to — what you and your company value?

Who to hire depends on the specifics of your situation. Different products need different skills. It’s easy to go with the wrong set of skills, and easy to be swayed by the wrong things.

What if they don’t have a portfolio?

Lots of great designers don’t have portfolios, including some of the best ones I know. They’ve been working somewhere for a long time, or have great connections, or otherwise haven’t felt the need. Among web and software companies, portfolios weren’t used commonly as a screening tool until a couple of years ago. The portfolio was presented as part of the interview, but not as a requirement to get the meeting.

But times are changing. When I screened candidates at Google from 2004 to 2008, I didn’t expect portfolios. Now I see online portfolios frequently enough that I do. If I don’t see one, I feel comfortable asking for one, usually expecting a PDF. If they’re hesitant or too busy but it still seems promising, I usually ask for a quick screen-sharing session over Skype to walk me through a project or two. It’s not ideal, but it’s better than wasting time on multiple in-person meetings if you learn too late that the person is clearly not a match.

Some advice for designers

Stop selling sex. If you’re not showing how you think, all you’re selling is your good looks, and you’re setting the tone for the relationship between yourself and the rest of the team going forward. Pretend your portfolio is an online dating profile. What would it say if you looked at someone’s profile and all they had was a bunch of perfectly coiffed photos of themselves, with nothing written and little else — visual or verbal — to give you a better sense of personality?

Show that you’re a great thinker, not just a great Photoshopper. You are not a voice controlled mouse cursor for the client. Show that you can clearly frame a problem, establish goals for success, and explore solutions in a way that inspires confidence.

Vary how deep you go. Show a wide variety of work. Do a “case study” where you spend more time on problem framing and process work — everything that shows that you’ve got a great brain, not just good eyes and hands. Then mix it up with shorter project descriptions — something that piques my curiosity and leaves me wanting to hear more. Surprise me with a section that’s shallow but broad, say a collection of your best sketches.

Write about what’s unique. Don’t just say that you follow best practices: Personas, Contextual Inquiry, Card Sorting, blah blah. Everyone has that same list. Show me why your persona doc is better than any other, or why the way you capture behavioral states should be signed and framed. If your design solution is novel, tell me. If none of them are, that’s not so great, but then tell me why working with you is different. You are a unique snowflake, dammit, so hand me the magnifying glass.


Choosing who to hire is arguably the most important decision a startup makes. Given the high-risk nature of startups, the kind of collaborative work involved, and the small size of the team, the team you pick (and the team who picks you) has a huge impact on your success. Hiring is important at large companies, but at startups, it’s absolutely critical.

Designers have never been in more demand, so I feel conflicted about telling you to be more rigorous when looking at portfolios. But as demand rises, there’s always the risk of quality taking a dip. I want a generation of creative, thoughtful, disciplined designers making continually bigger contributions to startups, and your hiring choices will make that happen.

What have you learned in your time spent perusing portfolios? Anything you’ve seen more than once that makes you wonder, “why’d they do that?”

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WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.

Visit wittycookie.com to get started.