3 Reasons Why Your Website Needs a Video

Every company wants to engage and grab the attention of their viewers, but how can you do that?

Almost every site you go on, visiters are bombarded with something. Whether its  fancy text, a ton of text or even graphics everywhere.

Keep your site simple, don’t let your visitors lose site as to why they came to your website in the first place. One of the top reasons why bounce rates are so high is because visitors are overwhelmed with the amount of information being placed in front of them.

A great way to introduce your company and brand to your viewers, upon visiting your site is with an introductory video. According to The Deep End, “a website has ten seconds to capture a visitor’s attention before losing them forever“. A video is just the thing you need to keep them engaged and on your site.

3 Benefits of an Introductory Video

Your homepage leaves an impression on your visitors, so what do you want that impression to be? It should be amazing, make them want to keep coming back. Just remember to keep your video between 1-2 minutes, no one is going to want to watch an hour video.

 Why video is valuable:

  • Improved user engagement
  • Brand awareness
  • Search engine optimization

The impact of videos can be seen, especially since your visitors attention span has decreased from 12 seconds to 8 seconds. With the right script, you can maintain the attention of your visitors after those 8 seconds.

Informational

There is so much information on your site, with an introductory video, it’s an easy and interesting way to provide your target audience and visitors with an understanding of what the company does without them having to read through a bunch of text. Still not sure if you should add a video to your homepage? tmg Custom Media, says that “60% of respondents said they would watch video previous to reading text on the same webpage, and 22% said they generally liked watching video more than browsing text for examining business information”.

You can provide information with your homepage video by:

  • Summarizing who the company is
  • Explaining your product or service
  • Explain your terminology

Engage and Connect with Viewers

The main objective of your introductory video is to get your visitors to engage and connect. The best way to do that is by telling them what its like to work with you and the members of your company. And a great way to show people what its like to work with you is through your personality. All that text on your website makes conveying the personality of your company limited. Whereas videos give you an opportunity to show viewers exactly how you look, sound and act. What a great way to project your core values. Visitors and other companies want to know, are you young and fun? Bold and assertive? You can answer their questions about your personality and the culture of your company through your introductory video. Another benefit of using video, is being able to  reach out to your visitors in a more personal manner, really let them get to know you.

Now that you’ve told them about your company and they understand your culture, you can further engage and connect with each visitor by showcasing people using your product or service.

 User engagement is achieved through:

  • Perception
  • Appraisal of meaning
  • Evaluation of meaning
  • Emotional response

Give them Direction

Do your visitors know what to do next after landing on your homepage? Sometimes they have no idea where to even start. With your video you can provide each visitor with some sense of direction. You may have talked about something that interested them. This especially comes in handy when showing people using your product or when mentioning how your service can bring them results. They will want to learn more about that product or service.

Something interesting and different that some companies have implemented into their introductory video is lead capture forms. Everyone wants to generate more leads, some companies actually ask you to enter your email to continue watching a video. According to Unbounce.com,  ”Approximately 30% of page visitors watch your introductory video and 50% of those viewers watch the video in its entirety“. Another added benefit of adding a video is that sites that actually had an introductory video on their homepage saw a 10% increase in their conversion rates.

With your video encourage visitors to:

  • Visit other parts of your site
  • Share your video through social media
  • Act on some next steps that were mentioned in the video

If you still need some convincing, check out these six brands that created amazing introductory videos that will  grab your attention and reel you in.

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WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.

Visit wittycookie.com to get started.

Top 7 Web Design Mistakes Small Businesses Make

Web Design Mistakes

As a small business, your website is a vital piece of your marketing and branding efforts. Visitors are coming to your website for a specific reason, and you want to ensure that you answer their questions and use your website to sell your product or service.

If you get your website designed wrong, you can easily lose thousands of dollars initially, and ultimately lose even more money in potential revenue that you could be making from a well designed, properly functioning website.

Grow your bottom line by avoiding many of these common mistakes among business owners:

1. Putting urgency over understanding your target market.

Instead of focusing on getting your website done as soon as possible, you must first research your target audience in your specific market. Then, design your website around your research.

For instance, if your target market is older, perhaps the font size should be larger. Or if your product is geared towards a younger demographic, then you need to think about catering your site to be smartphone compatible.

You’re going to have to determine where should your users go once they get to your site? That question is easily answered if you know your market.

2. Design is too busy or flashy.

My company, Ciplex, is a web design and development company, and we know that in order to be successful on the Internet you need to focus on marketing your website — not a flashy design. Your design should not just be focused on bringing users there, but also getting them to the right place once they reach your homepage.

Plus, flashy websites don’t look good on mobile phones or tablets, and a large majority of Internet users now visit websites from these wireless devices.

Remember: when a visitor comes to your website, they probably already know what they want out of it. If within three seconds they can’t figure out what to do next, you might need to go back to the drawing board.

3. No clear call to action.

What do you want users to do once they’ve found your website? Do you want them to buy your product, contact you, or subscribe to your business e-newsletter? You need to tell visitors what the next step is and when (ideally, now!). Your content should answer the question, “What’s in it for me?” and then the call to action tells them what to do next.

4. Paying too little or too much.

You don’t know how many times people come to my company after they’ve hired a cheap designer, let them make business decisions that are poor, and ended up with a horrible product. At the same time, companies get distracted by expensive agencies that work with big brands, and don’t realize these agencies might not be able to help a small business that’s ROI focused. Simply put: don’t blow your budget on your website, but do your research to ensure you’re receiving a quality product.

5. Stale, out-of-date content.

Customers expect your website to contain the latest information about your products, services, and company. When it doesn’t have this, they may assume you’re not in business any longer, or simply aren’t innovative and ahead of the competition. Your content must address the needs of your customers (or potential customers) and be updated as things change. If you have a blog, updating it at least once a week — if not more — can help you drive visitors to your website and keep search engines happy.

Additionally, avoid putting links to your Facebook or Twitter pages if you only have a small following. People may think your business is too small and end up not hiring you.

6. Trying to target everyone.

This goes back to knowing your target market; your website will be a mess if you try to accommodate every kind of visitor you might end up getting. It’s best to figure out your most frequent users and focus on creating the best possible experience for them. If you try to please the masses you’ll likely end up not pleasing anyone.

7. Taking the DIY route.

Your website is often your customers’ first experience with your brand. If you don’t have design experience, do you really think you can do it justice? Remember first impressions are everything. Don’t allow your customer to make assumptions about your business because of a poorly designed website.

What do you think? What web design mistakes really drive you crazy?

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WittyCookie is an award-winning digital agency that specializes in affordable web design, graphic design, and SEO solutions to help small businesses grow.

Service plans start at just $19/month, all-inclusive with web design, web hosting, email setup, ongoing maintenance, and unlimited updates. We charge no setup fee, no cancellation fee, and no term contracts with a full money back guarantee.

Visit wittycookie.com to get started.