What are the major differences among Web 1.0, 2.0 and 3.0?

Here we would like to talk about the major differences among Web 1.0, Web 2.0 and Web 3.0. To help you better understand, please watch this Youtube video, “Evolution Web 1.0, Web 2.0 to Web 3.0”.

Web 1.0
It is the “readable” phrase of the World Wide Web with flat data. In Web 1.0, there is only limited interaction between sites and web users. Web 1.0 is simply an information portal where users passively receive information without being given the opportunity to post reviews, comments, and feedback.

Web 2.0
It is the “writable” phrase of the World Wide Web with interactive data. Unlike Web 1.0, Web 2.0 facilitates interaction between web users and sites, so it allows users to interact more freely with each other. Web 2.0 encourages participation, collaboration, and information sharing. Examples of Web 2.0 applications are Youtube, Wiki, Flickr, Facebook, and so on.

Web 3.0
It is the “executable” phrase of Word Wide Web with dynamic applications, interactive services, and “machine-to-machine” interaction. Web 3.0 is a semantic web which refers to the future. In Web 3.0, computers can interpret information like humans and intelligently generate and distribute useful content tailored to the needs of users. One example of Web 3.0 is Tivo, a digital video recorder. Its recording program can search the web and read what it finds to you based on your preferences.

Check out how Canada Goose’s goodwill was built through grassroots marketing and a bit of old-fashioned made-in-Canada style envy. Proud Canadians!

Financial Post | Business

Under the stewardship of chief executive Dani Reiss since 2001, Toronto-based Canada Goose Inc. has grown close to 4,000% and become the country’s premier brand of outerwear. Mr. Reiss, whose grandfather, Sam Tick, founded the company in 1957, talked with the Financial Post‘s Hollie Shaw about how the brand goodwill was built through grassroots marketing and a bit of old-fashioned made-in-Canada style envy.

QHow did you take the Canada Goose brand to where it is today?

A When I started here our factory produced all kinds of stuff [and] we decided to focus on the Canada Goose [outerwear] part of the business and growing it around the world. When I got involved the product was worn by people who lived and worked in the coldest places on Earth, and that is still the case. The 21st century has become the era of the brand and in some cases…

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How to Make Your Website More Engaging?

Now you probably have a better understanding about the difference between User Interface (UI) and User Experience (UX) based on our previous post. Here we’d like to further discuss how these two elements are crucial to an engaging website.

You website is gaining competition everyday, so how to make visitors choose your website over others? You may be interested in the methodology called “Neuro Web Design“, which borrow from the concepts of neuroscience, motivation, and instinct. Neuro Web Design explains how emotions affect our decisions and how to apply persuasion to design websites that attract customers.

A great website involves many psychological aspects that provoke users to act on the products or services you are prompting. While making sure your website flows properly with all the techniques and principles, you should also look at the emotional elements within your design. Empowerment comes from not only the technical nature of a website, but also persuasion, emotion, and trust. After all, your brand is a living entity. An engaging web design is not just a marketing tool but a genuine source of competitive advantage that reflects your brand personality.

Check out this interesting presentation of The 7 principles that make your website more engaging by Dr. Susan Weinschenk:

1)     Too Many Choices: If people have too many choices, they won’t choose at all. Less is more!
2)     Social Validation: People look to others for guidance. This is why, for example, ratings and reviews are powerful tools for your websites.
3)     Scarcity: Less available items seem to be more valuable. Fear of loss evokes action, so you should consider creating desirability on your website.
4)     Food, Sex, and Danger: If sensitive topics are used properly, they can be very powerful triggers for action!
5)     Power of Faces: Face camera focus on the eyes.
6)     Story: The brain processes best in story form.
7)     Commitment: Transform to loyalty!

How small businesses can succeed during slow times

Financial Post | Business

If you run a small business, you are probably run you off your feet. And, that’s especially true during hard times.

In British Columbia, the majority of businesses are small — mom and pop shops of fewer than 50 people and micro-businesses, which have five or fewer employees. These businesses fight for survival during lean times and juggle cash-flow problems and expenses during the good times.

Either way, small business owners have to work hard to make it, especially when they don’t have deep pockets to begin with. However, there are ways to survive and even thrive. The key is focusing on what you can control.

So, rather than feel demoralized when hearing about the difficulties small businesses face, turn your attention to the aspects of your operation that you can change.

For example, contain costs by eliminating or reducing expenses. But do it strategically. Be sure your cost reductions…

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Web Design: Difference Between UI and UX

What is the difference between UI and UX?

User Interface (UI) –  User Interface is a system by which a user interacts with a machine. Literally it means “user between face” – how the user ‘faces’ the system and how the system ‘faces’ the user. User Interface is like a component of User Experience, but not the other way around. Simply put, “user interface is the primary and tangible means by which the user experience of a product occurs”.

User Experience (UX) –  It is a user’s thought and feelings about using a system, product, or service. This human-computer interaction impacts a user’s perception of the system or device. Aside from practicality, User Experience stresses on the experiential,  meaningful, and affective aspects of the system.

Here’s a clever explanation from Vitamin T using cereal to demonstrate the distinctions:

Affordable Vancouver Web Design | WittyCookie

Why is it important to distinguish the difference between UI and UX? 

It’s common to have UI and UX people on the same project, so it is important to distinguish the roles and to be clear which responsibility each of them would have. If you want the two master professionals contributing their individual expertise to the end result, then you need to beware the different specializations of the two. Overall, understanding the distinctions between UI and UX is essential to establish a foundation for a more successful final product.

Small Business Team Building: Learn From Team Building with Sheep?!

Chris Farnsworth, a shepherd from Wiltshire, England, turns his sheep herding experience into a great business idea – an unconventional team building course! This course brings groups of people together and teaches them how to effectively communicate with each other and work in a team to generate the best result. More than that, participants will learn about themselves and how to be an inspiration to others in the team.

This alternative way of team building has been a great hit among local business professionals. Most importantly, this course helps participants to discover their own strengths and have them realized and combined in the team. What can be better than learning and having fun at the same time?!

For more tips about team building, check out WittyCookie’s Facebook now!

WittyCookie’s New Website is Live!

Hello everyone!

WittyCookie’s new website is live! With the newly-designed interface, we want to create more pleasant user experience for you. Make sure to do a full refresh to see the change: http://wittycookie.com/

We would love to hear your feedback. How do you like our new website?

WittyCookie | Affordable Vancouver Web Design