Under the stewardship of chief executive Dani Reiss since 2001, Toronto-based Canada Goose Inc. has grown close to 4,000% and become the country’s premier brand of outerwear. Mr. Reiss, whose grandfather, Sam Tick, founded the company in 1957, talked with the Financial Post‘s Hollie Shaw about how the brand goodwill was built through grassroots marketing and a bit of old-fashioned made-in-Canada style envy.
QHow did you take the Canada Goose brand to where it is today?
A When I started here our factory produced all kinds of stuff [and] we decided to focus on the Canada Goose [outerwear] part of the business and growing it around the world. When I got involved the product was worn by people who lived and worked in the coldest places on Earth, and that is still the case. The 21st century has become the era of the brand and in some cases…
WittyCookie would like to share with you this Junk Mail Portrait of Elizaveth Taylor at Ripley’s Believe It or Not! Museum in Hollywood. Rather than throwing away all the annoying junk mail, artist Sandhi Schimmel uses it to create colorful mosaics in a process she calls “uncycling”. This stunning portraint features Oscar-winning Hollywood legend, Elizabeth Taylor.
The exhibition of Beat Nation begins even before you enter the Vancouver Art Gallery. Carved into the cement by the Hornby Street entrance, the stylized logo ‘Indians’ of the Cleveland Major League Baseball team physically imprints the sidewalk with new meaning. Interweaving the history of Vancouver with contemporary re-appropriation, Nicholas Galanin’s piece sets the tone for the work found inside. In the past, the gallery building held the Land Title office of still un-ceded Coast Salish territory. The enlightening play between space, medium and meaning throughout the gallery presents re-interpretations of tradition and the lived experience of Aboriginal people today.
Now you probably have a better understanding about the difference between User Interface (UI) and User Experience (UX) based on our previous post. Here we’d like to further discuss how these two elements are crucial to an engaging website.
You website is gaining competition everyday, so how to make visitors choose your website over others? You may be interested in the methodology called “Neuro Web Design“, which borrow from the concepts of neuroscience, motivation, and instinct. Neuro Web Design explains how emotions affect our decisions and how to apply persuasion to design websites that attract customers.
A great website involves many psychological aspects that provoke users to act on the products or services you are prompting. While making sure your website flows properly with all the techniques and principles, you should also look at the emotional elements within your design. Empowerment comes from not only the technical nature of a website, but also persuasion, emotion, and trust. After all, your brand is a living entity. An engaging web design is not just a marketing tool but a genuine source of competitive advantage that reflects your brand personality.
1) Too Many Choices: If people have too many choices, they won’t choose at all. Less is more!
2) Social Validation: People look to others for guidance. This is why, for example, ratings and reviews are powerful tools for your websites.
3) Scarcity: Less available items seem to be more valuable. Fear of loss evokes action, so you should consider creating desirability on your website.
4) Food, Sex, and Danger: If sensitive topics are used properly, they can be very powerful triggers for action!
5) Power of Faces: Face camera focus on the eyes. 6) Story: The brain processes best in story form.
7) Commitment: Transform to loyalty!